Creating Custom Solutions for Defined Goals
OA works within a wide range of scales and budgets to create media specifically
targeted to a clients goals and purposes. Below, view how we assisted three radically
different medical device companies in developing custom media tools
Major device company: Multi-product national launch
When Medtronic Endovascular was ready to launch the Talent Stent Grafts, OA put together a robust launch including:
Deployment
Deployment Animations
OA created step-by-step instructional animations detailing the deployment steps for both the abdominal and thoracic versions of the device. The videos were narrated with voiceover.
Ebrochure
Ebrochure
Aiming to consolidate product materials and distribute them electronically, OA assisted Medtronic in developing interactive presentations containing all product data, documents, and multimedia. The presentations were made acessible on the web at talentstentgraft.com.
Trade Show Graphics
Trade Show Graphics
Combining eye-catching graphics with key product positioning statements, OA created looping high definition videos for display at trade show booths and other venues. The videos also double as screen-savers.
Sales Meeting
Sales Meeting Entertainment
To fire up the sales force for the product launch and communicate the key competitive messaging, OA worked with MDT to develop "Aortic Gladiators," a short cartoon highlighting the competitive advantages of the company's products.
Mid-stage startup: kicking off a clinical trial
Ready to begin trial enrollment, Crux Biomedical needed education resources for both patients and physicians. OA put together a comprehensive package of materials.
Logo Design
Logo Design
Seeking a logo which echoed the design of their device, Crux commissioned OA to develop their logo.
Deployment
Deployment Animations
For use on their website and in presentations, OA worked with Crux to create both short and long animated videos simulating the devices deployment.
Company Website
Company Website
OA created on online home for Crux, working to update the website on an ongoing basis.
Patient Brochure
Patient Brochure
OA created a brief brochure targeted towards patients enrolling in the clinical trial.
Early-stage startup: the visualised pitch
Goal : Create a brief, informative, and affordable animated video.
In an early pitch presentation, Relevo, an early-stage device startup, desired to show the basic function and benefits of the company's product. OA created a short animation which quickly runs through the basics of the proposed procedure.